Pinterest - a social media platform purely for Brides planning weddings and bored housewives lusting over home decor, or a useful (and free) tool for your business, that's also pretty fun to use?
Yes, I think we'll go with the latter.
For those of you who aren't using Pinterest as one of your social media platforms yet, here are a few reasons why and how it could benefit you. This is especially relevant for those of you who sell products, or have a design/style element to your company.
The Holy Trinity of Social Media.
Pinterest is now one of the top three social media platforms available, along with Twitter and Facebook. It has millions of users on a daily basis, and therefore is exposing you to millions of new customers around the world. It has a much farther reach than Facebook and Twitter, as users don't need to follow you or "like" your page to re-pin your pin.
Much like the wonderful MNC community we have, Pinterest is a community too. People can send pins to people that they think they may like, as well as "liking" pins, commenting on pins, and even "re-pinning" pictures to their boards. You can follow users or select single boards to follow. It's a very friendly platform
A picture is worth a thousand words.
Pinterest is primarily a visual tool; when you first see a pin it's a picture you're looking at, not words in a status. What better way to showcase what you're selling than with a picture? The stats show that using Pinterest to sell is far more effective than using Facebook, with 43% of Pinterest users saying that they use the platform to look at brands/retailers latest products (compared to 24% on Facebook), and that 69% of online consumers who visit Pinterest have purchased, or have wanted to purchase, an item they found on there (compared to only 40% on Facebook).
We're going shopping!
As you can see in the point above, Pinterest is a major source of product discovery for consumers. Be it looking for design inspiration for their house, or collecting a board of style inspiration for an event, users find and discover new pins everyday, which may result in traffic back to your website.
It's not just about products
Pinning blogs and other pages from your website can drive traffic back to you. For example, if you have a post about the benefits of acupuncture and fertility, pinning this with a picture from the post and a short blurb may result in traffic visiting to read. Make sure your blurb is engaging and enticing!
A Business Account
Setting up a business account on Pinterest is free, and once you've linked up your website to your account you'll be able to see analytics for how Pinterest users are pinning from your site, as well as how many "repins", clicks, visitors and how far your pins have reached. This is a fantastic tool to see how well your pins are doing, and what is your most popular content.
There are numerous benefits to using Pinterest for your business, and as well as these listed above it's also incredibly fun to use! However, there is one teeny thing you should be aware of: you may find yourself a little bit addicted as soon as you press "join"!