This is a great question! Not every idea is a good one. Often,
the first idea you come up with may not be the one you end up turning
into a business. A good idea should meet customers’ needs, be
practical, and should not provide an overcomplicated solution. Whilst
you will want to stand out from the crowd, you need to make sure you
have a sufficiently sized market to sustain and grow your business.
What are the three main things that stop people turning a great idea into a business? And how can you help?
I think the biggest hurdle is self-confidence. People
may have a brilliant idea for a business, but lack the confidence to
turn that idea into reality. Training is an excellent way to increase
your self-confidence and motivation, as you develop the skills and
knowledge to analyse and develop your ideas further. You also get the
chance to network with other people who are in a similar position to
you, and can play an important part in developing your self-confidence.
In second place, I think lack of funding (or people’s perceived lack of
funding) can discourage some from developing their business ideas. Our
training can equip you with the tools to analyse your idea, and write an
effective business plan. That way, should you need to apply for a loan
or seek investment, you will be in a better position to do so. We can
also signpost you onto relevant funding organisations and
Finally, I believe that some people think that
starting a business involves a lot of risk-taking. Whilst this is true,
any risk which a person takes when they develop their business should
be calculated. Therefore, if you plan carefully, and analyse your
business opportunities thoroughly, you will limit the amount of risk you
take, and hopefully turn a great idea into a great business!
How do I know if one of these sessions is right for me?
There are two FREE Ride the Wave sessions for start-up businesses:
for Lift-Off is a half-day workshop aimed at those who have an idea for
a business, but have not yet started trading. People who attend this
workshop will be able to work out whether their business ideas are worth
pursuing, and will find out what are the next steps which they can
take, if they wish to turn their ideas into reality.
Go is a full-day workshop which is aimed at those who have been in
business for the last 12 to 24 months. This workshop gives you the
opportunity to reflect on how things have turned out compared to your
original plans, and also provides you with the tools to become more
competitive and profitable.